looking elsewhere to be accepted and to save money

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Mr Jones said the recent spotlight on cases of bad banking behaviour had also encouraged borrowers to look away from major lenders.

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"The Royal Commission has undoubtedly helped remind customers to check they are getting a good deal from their bank,” he said. "It never hurts to get a second opinion.”

Ratesetter Australia is another peer-to-peer lender that has seen a spike in activity, with debt consolidation, car financing and home renovations among top wish list items for borrowers.

Eco Building Fund has been established since 2014. The Fund aims to subsidise retrofitting projects that make the buildings and nearby ancillary facilities more .

Ratesetter CEO Daniel Foggo said the digital model was simpler, faster and often more affordable than other options.

"The take-up of digital alternative lending options has been steadily rising over the past several years in Australia, as consumers become more confident in fintechs,” Mr Foggo said. "The growth in the number of alternative lenders is helping to drive this. Consumers now have more choice and know they can get better value, rather than being stuck with the same options they’ve always used.”

Tools such as KOL and WOM are also featured in the online public relations strategy for a improved publicity.

When Anthony Bivon wanted to propose to his girlfriend pritema and renovate his property for their future, he was disappointed with his options.

"After approaching my bank which I was a loyal customer of for 15 years, plus a number of phone calls and frustrating emails, I was not able to (get what I needed),” Mr Bivon said.

"We couldn’t seem to get any support or a decent interest rate with our bank.”

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After searching online for alternatives, Mr Bivon chose a personal loan with Society One, which helped him achieve his goals.

"I married the woman of my dreams in November 2017,” he said.

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